An Ink Monstr employee wraps a van with the updated Namaste Solar branding

Namaste Solar approached Ainslee Studios with a big project in January 2022; they had just updated their branding and needed to implement it across... everything! When they came to me asking for assistance, I knew that I was the right designer for this job.

Namaste Solar is a great company – they're not only in the solar industry (which I whole-heartedly support), but they're also a B Corp, and employee owned. How cool is that?!

I worked to implement their new brand across a wide variety of mediums and platforms, from digital ads and social media graphics, to digital PDF buyers guides, to updating the designs for their fleet of vehicles.
Social Media Graphics
A sampling of the social media posts and templates designed for Namaste Solar in 5 categories (shown in order above): Commercial, Residential, Co-Owner Spotlights, General Branding, and Blog Announcements. All designs were provided in aspect ratios appropriate for Instagram, Linkedin, Facebook, and Twitter.
Digital Ads
Ad designs for 7 different campaigns (in order): Urgent Action, Limited Installs, Cost, Commercial, Climate Change, Neighbors Just Went Solar, Urgent Savings. Each Ad series included 7 different aspect ratios for different platforms and banner ad formats.
In addition to those shown, 4 generic ad templates in all aspect ratios were provided.
2-Page Flyer

A 2-page marketing flyer, updated with the new branding and a fresh layout

Buyer's Guides

The Namaste Solar Residential Buyer's Guide, updated with the new branding and fresh layout

The Namaste Solar Commercial Buyer's Guide, updated with new branding and layout

Vehicle Wraps
As a part of the rebrand implementation, Namaste Solar purchased a whole new fleet of vehicles, and new vehicle wrap designs. The fleet included 6 different types of vans and trucks.

The trucks are one of the most recognizable brand elements for Namaste Solar, as they are bright yellow and constantly out and about in the Boulder and Denver areas. Because of this, and the nature of the updated branding, van designs were kept fairly consistent with the original design, with updates to be consistent with new branding.
T-Shirt Design

A fun t-shirt for employees and giveaways showcasing the revised logo and tagline

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