An Ink Monstr employee wraps a van with the updated Namaste Solar branding
When Namaste Solar updated their branding, they needed to apply the new look to... everything! When they came to me asking for assistance, I knew that I was the right designer for this job.
Namaste Solar is a B-Corp and employee-owned, and even though they have an in-house design and marketing team, this project was out of scope for their team.
I worked to implement their new brand across a wide variety of mediums and platforms, from digital ads and social media graphics, to PDF buyers guides, to vehicle wraps for their fleet of vans and trucks, and even new t-shirts highlighting that the company is employee-owned.
I worked to implement their new brand across a wide variety of mediums and platforms, from digital ads and social media graphics, to PDF buyers guides, to vehicle wraps for their fleet of vans and trucks, and even new t-shirts highlighting that the company is employee-owned.
Social Media Graphics
A sampling of the social media post templates designed for Namaste Solar in 5 categories (shown in order above): Commercial, Residential, Co-Owner Spotlights, General Branding, and Blog Announcements.
All designs were provided in aspect ratios appropriate for Instagram, Linkedin, Facebook, and Twitter.
Digital Ads
Ad designs for 7 different campaigns (in order): Urgent Action, Limited Installs, Cost, Commercial, Climate Change, Neighbors Just Went Solar, Urgent Savings.
Each Ad series included 7 different aspect ratios for different platforms and banner ad formats.
In addition to those shown, 4 generic ad templates in all aspect ratios were provided.
In addition to those shown, 4 generic ad templates in all aspect ratios were provided.
2-Page Marketing Flyer
Buyer's Guides
Vehicle Wraps
Around the same time as the rebrand, Namaste Solar purchased a new fleet of vehicles, so they needed vehicle wrap designs for the new fleet featuring the new branding. The fleet included 6 different types of vans and trucks.
The yellow vans are one of the most recognizable brand elements for Namaste Solar, as they are bright yellow and constantly out and about in Boulder and Denver. Because of this, and the nature of the updated branding, the van designs were intentionally similar to the original design, but refreshed and updated.
The yellow vans are one of the most recognizable brand elements for Namaste Solar, as they are bright yellow and constantly out and about in Boulder and Denver. Because of this, and the nature of the updated branding, the van designs were intentionally similar to the original design, but refreshed and updated.
T-Shirt Design
A fun t-shirt for employees and giveaways showcasing the revised logo and tagline!
