Sometimes, projects evolve over time. In this case, Cheryl and I started on a journey of designing a series of workshops and presentations, which ultimately led to the creation of Emotion Wise, an umbrella under which Cheryl could grow as a speaker, workshop leader, and consultant.
Presentation Design
Originally Cheryl, who is a licensed marriage and family therapist of 30 years, approached me during the pandemic for help designing a series of presentations on emotion and anxiety management for her local school district in Northern California. She had been given a great opportunity to speak to faculty, teachers, and caregivers at the school district to help with heightened stress during the pandemic.
I helped her to design 12 presentations, each around 40 slides and 1-2 hours in length. Initially we put together some rough branding to provide a consistent look to the presentations, which we later updated to feature the Emotion Wise branding.
I helped her to design 12 presentations, each around 40 slides and 1-2 hours in length. Initially we put together some rough branding to provide a consistent look to the presentations, which we later updated to feature the Emotion Wise branding.
A sampling of slides from Cheryl's presentations, updated with Emotion Wise branding
Brand Design
The design of the Emotion Wise brand was inspired by Cheryl's commitment to support adults working with children to help them develop healthy emotional skills. I guided Cheryl through a brand discovery process, ultimately landing on the name "Emotion Wise", which refers to the emotion-related education she provides, and the healthy outcome of learning to work with one's emotions.
For this project, designed a logo featuring two hands of different sizes, which is a nod to Cheryl's background working with youth in therapy, as well as the nature of her future work with Emotion Wise to provide tools to educators and others working with children, so they may pass those skills on. I then also created custom hand-drawn logo text to support this imagery, using a sketchy yet soft texture for the logo overall, to emphasize the emotional human side of the work and a comforting presence.
For this project, designed a logo featuring two hands of different sizes, which is a nod to Cheryl's background working with youth in therapy, as well as the nature of her future work with Emotion Wise to provide tools to educators and others working with children, so they may pass those skills on. I then also created custom hand-drawn logo text to support this imagery, using a sketchy yet soft texture for the logo overall, to emphasize the emotional human side of the work and a comforting presence.
Marketing Materials: Brochure, Business Card, Letterhead
Cheryl's most immediate needs were materials to have in hand as she was to attend an upcoming conference. We highlighted her emphasis on teaching healthy emotional skills, and providing workshops and presentations to that effect. We designed these ahead of the website, so they could go to print while we finalized the website itself.
The Emotion Wise business card
Website Design
Immediately after the advertising materials were done, I worked to design the Emotion Wise website.
I typically collaborate with clients on website copy - after all, you are the expert on your business! In this case, Cheryl wrote the initial draft for the website copy, and I edited it and adapted it for the brochure.
Cheryl was delighted to have everything ready in time for her to attend the conference and launch her new brand!
