Hobby Swap came to me looking for help branding their new collectibles trading app, actively under development.
Their idea was to create a cross-platform app (iOS and Android) for people buying and selling collectibles. This would be a more affordable option than Ebay or other currently available sites. Initially the plan was to focus on trading sports related memorabilia, specifically sports trading cards, with the goal to ultimately expand to other collectibles, possibly offering chat rooms and more.
Enter Ainslee Studios.
Brand Design
For this project, I started with the imagery of a trading card, with a focus on the swapping aspect over the card itself. By using the cross-bar of the H to create the trading card, I was able to imply a card while also ensuring that the logo wouldn't become irrelevant as the app's focus expanded to include other types of collectibles besides trading cards.
I rounded out the Hobby Swap brand with an app icon, full color palette, carefully considered typography, and usage guidelines.
